The phrase 'THE AWAKENING' in large white serif font on a black background.

Created with intention, for women who choose to live consciously.

Text saying 'New Collection' in large, stylized font.

The Awakening Collection, our very first release, is inspired by ancient wisdom that continues to guide and awaken us. Rooted in the sacred feminine, it honors the woman’s body as a temple.

A young child with short hair wearing a cap, sitting on a patterned couch, looking directly at the camera with a surprised expression and clenched fists.
Text on black background with white font that reads, "Have you ever silenced a dream because of fear?"

I have… Let me tell you my story 🤍

Once upon a time, there was a little girl with a heart full of dreams. She loved to create, anything and everything, but designing clothes was her greatest passion. She dreamed that one day, her creations would come to life.

As the years went by, fear and doubt crept in. She was told that fashion might not be a “safe” path. So, like many dreams, it was gently placed to the side…

A black and white line art illustration of a clock face with the time showing approximately 11:00.
Text reading 'Conscious Design' with decorative dots on each side.

Timeless silhouettes made with intention, designed to honour both body and soul.

Text graphic that says '...INNER GROWTH...'

We believe real change starts within. Our clothing supports womenwalking a conscious path.

Text reading 'Ethical Production' with decorative dots on either side.

Locally crafted in Portugal, respecting the people and hands behind each piece.

Text reading 'Sustainable Materials' with decorative dots on each side.

Natural and organic fabrics that care for the Earth, chosen with softness and integrity.

Black banner with white text that reads "OUR COMMITMENT".

At Better The Label, we stand for slow fashion. This means we produce in small, intentional batches, a conscious alternative to mass production.

A woman with long brown hair sitting on a beige sofa, wearing a beige and white bralette and beige pants, resting her head on her hand with a pensive expression. There is a potted plant and a white wall in the background.

I’m Bárbara 🤎 the creator of Better The Label.

Better was born from a childhood dream.
For as long as I can remember, I’ve loved creating garments, especially for women. Some of my fondest memories are of days spent with my grandma, working on our sewing projects together. She’s the most talented seamstress I’ve ever met.

I truly believe that dreams are born with us - they come attached to our souls. And I know my soul chose the perfect family to help bring this dream to life. My mother has been my muse for as long as I can remember, not only for her natural, effortless beauty, but also for her passion for life, her strength, and her unwavering perseverance.

Alongside my mother and grandmother, I was also raised by a dear great-aunt who made me the most beautiful dresses, always carrying an eternal elegance in her hands.