White text on black background reading 'OUR STORY'.
Inspirational quote: We create timeless and sustainable clothing pieces that encourage you to be the best version of yourself.
A woman with long brown hair, wearing a beige tank top with white trim, sits on a beige couch, resting her head on her hand, looking contemplative. She is accessorized with gold jewelry, including earrings, a necklace, and a ring, and is in a room with a potted plant in the background.

I’m Bárbara 🤎 the creator of Better The Label.

Better was born from a childhood dream.
For as long as I can remember, I’ve loved creating garments, especially for women. Some of my fondest memories are of days spent with my grandma, working on our sewing projects together. She’s the most talented seamstress I’ve ever met.

I truly believe that dreams are born with us - they come attached to our souls. And I know my soul chose the perfect family to help bring this dream to life. My mother has been my muse for as long as I can remember, not only for her natural, effortless beauty, but also for her passion for life, her strength, and her unwavering perseverance.

Alongside my mother and grandmother, I was also raised by a dear great-aunt who made me the most beautiful dresses, always carrying an eternal elegance in her hands.

Inspirational quote reading 'Have you ever silenced a dream because of fear?'

I have… Let me tell you my story 🤍

Once upon a time, there was a little girl with a heart full of dreams.

She loved to create, anything and everything, but designing clothes was her greatest passion. She always dreamed that one day, her creations would come to life. But when it came time to choose a career, fear crept in. She was told that fashion design might not offer many job opportunities. So, slowly, that dream was set aside.

Nearly ten years passed… Ten years of postponing what her heart had always known. And yet, here she is again.

A young girl wearing a hat and a t-shirt sitting on a stone bench, with her hands clasped together and a surprised expression on her face.

Mini Bárbara, July 20th 1996

The path back wasn’t easy. It took deep inner work. She had to face her fears, challenge her limiting beliefs, and embrace the truth:

✨ That she is worthy of the best life has to offer.

✨ That following her dreams isn’t just a desire. It’s a right!

✨ Because in the end, what are we here for, if not to follow our dreams, do what we love, and share that love with those who matter most?

I truly believe this is the first step to creating a better world:

🤍 Looking within. Healing what needs to be healed.

🤍 Listening to our inner child.

🤍 And daring to follow our deepest passions.

A woman sitting cross-legged on a striped towel on a beach, facing the ocean with palm trees in the background and a large vessel on the horizon, in a sepia tone image.

WHY BETTER

The name Better came from the desire of creating clothing that would inspire women to become a better version of themselves. Not “the best” because we don’t like the pressure that the word “best” entails.

We believe in “better” because everyday we are different and as long as we aspire to become a little better than yesterday, that is the journey and the path we believe in.

The B icon is composed of a portal and the crescent moon 🌙 .

  • The portal represents the passage and the transformation of the inner journey we wish to bring you with our garment pieces.

  • The crescent moon represents the feminine energy, intuition, transformation. In Astrology, it’s linked to new beginnings and cycles of change, as it appears at the start of lunar phases.

Sandstone with the number '23' carved into it, featuring a textured pattern within the second digit.