THE REMEMBERING
Redefining luxury through craftsmanship, ethical fashion, and women's empowerment.
NEW ARRIVALS
Step into softness with our Kimono Selene, a timeless piece created for the woman who longs to move through life with ease, presence, and quiet femininity. With its fluid silhouette, oversized fit, and delicate embroidered symbols, this kimono is an invitation to slow down, reconnect, and return to yourself.
It feels light, breathable, and effortless against the skin. Handmade locally in very limited quantities by a sewing artisan, each piece carries the beauty of intentional craftsmanship and thoughtful simplicity. Designed to be versatile, it can be worn as an everyday dress, a layering piece, or as a more casual ritual garment.
Created to embrace and honour the womb space, this piece carries the energy of feminine connection, softness, and remembrance. As part of this experience, each kimono comes with an exclusive guided meditation created in partnership with Rita Pereira, a gentle journey designed to support women in reconnecting with their womb and inner feminine essence. After purchase, the meditation will be sent directly by email.
• Fabric: 100% OEKO-TEX® Certified European Linen
• Fit & Feel:
Designed for softness, comfort, and freedom in movement. Its relaxed oversized silhouette drapes naturally on the body, offering an effortless and airy feel.
Ideal for moments when you want to feel grounded, feminine, and deeply connected to yourself — without sacrificing comfort or elegance.
• Color: Natural White
• Details: Delicate moon and feminine-inspired embroidered symbols woven in gold on the sleeves and back of the garment, as quiet reminders of intuition, softness, and feminine wisdom.
• Energy: Soft · Connected · Feminine
To care for your Better The Label piece and ensure it lasts beautifully:
— Machine wash cold on a gentle cycle
— Use mild, eco-friendly detergent
— Do not bleach
— Hang or lay flat to dry
— Iron on low to medium heat if needed
— Avoid tumble drying to preserve fabric integrity
🌿 Crafted from natural fibers, your garment may soften and evolve with time, becoming even more comfortable with each wear.
Meet our INTI TOP — a handcrafted crochet piece inspired by Inti, the Incan god of the sun, symbolising vitality, creativity, confidence, and personal radiance.
Carefully handmade in very limited quantities, this lightweight piece celebrates traditional craftsmanship and the beauty of slow fashion. Its intricate crochet details create a delicate yet striking silhouette, designed to bring a sense of effortless femininity to any look.
Perfect for warm days, special moments, or layered styling, the INTI TOP is a timeless piece created to help you embody your light and express yourself freely.
• Material: GOTS-certified organic cotton
• Made by: Susana - Crochet Artisan 🤎
• Fit & Feel: Lightweight, breathable, and comfortable with a naturally feminine silhouette.
• Color: Off White
• Details: Handmade crochet craftsmanship with intricate artisanal detailing.
• Energy: Radiant · Creative · Free
To care for your Better The Label piece and ensure it lasts beautifully:
— Hand wash gently in cold water
— Use mild, eco-friendly detergent
— Do not bleach
— Do not wring or twist
— Lay flat to dry and reshape while damp
— Do not tumble dry — Do not tumble dry
Meet our DESERT ROSE BIKINI — a handcrafted crochet piece inspired by the wild beauty and resilience of the desert rose, a symbol of feminine strength, softness, and blossoming under the most unexpected conditions.
Lovingly handmade from organic cotton yarn, each piece celebrates traditional craftsmanship and the beauty of slow fashion. Delicate crochet roses bloom across the top, bringing a romantic and timeless touch to this unique design.
Lightweight, comfortable, and fully adjustable, the Desert Rose Bikini is designed to move effortlessly with you — from sun-drenched beach days to sacred moments of connection with nature.
• Material: GOTS-certified organic cotton
• Made by: Isabel - Crochet Artisan 🤎
• Fit & Feel: Lightweight, breathable, and adjustable for a personalised fit.
• Color: Off White
• Details: Hand-crocheted floral motifs, adjustable ties, and artisanal craftsmanship.
• Energy: Wild · Feminine · Radiant
To care for your Better The Label piece and ensure it lasts beautifully:
— Hand wash gently in cold water
— Use mild, eco-friendly detergent
— Do not bleach
— Do not wring or twist
— Lay flat to dry and reshape while damp
— Do not tumble dry — Do not tumble dry
Meet our LUNA TOP — a feminine piece inspired by the moon, intuition, and authentic self-expression.
Crafted from 100% OEKO-TEX® certified European linen and handmade locally in very limited quantities, this top features an adjustable back for a personalised fit and delicate moon and feminine-inspired embroidered symbols throughout.
Designed to move effortlessly between everyday wear and special occasions, it embodies both softness and presence.
As part of this experience, each LUNA TOP comes with an exclusive guided meditation created by Rita Pereira, designed to support women in releasing their voice and expressing their truth. The meditation will be sent directly by email after purchase.
• Fabric: 100% OEKO-TEX® Certified European Linen
• Made by: Jessyka - Sewing Artisan 🤎
• Fit & Feel: Adjustable back for a comfortable and flattering fit.
• Color: Natural White
• Details: Moon and feminine-inspired embroidered symbols.
• Energy: Expressive · Intuitive · Feminine
To care for your Better The Label piece and ensure it lasts beautifully:
— Machine wash cold on a gentle cycle
— Use mild, eco-friendly detergent
— Do not bleach
— Hang or lay flat to dry
— Iron on low to medium heat if needed
— Avoid tumble drying to preserve fabric integrity
🌿 Crafted from natural fibers, your garment may soften and evolve with time, becoming even more comfortable with each wear.
“Better The Label: the new clothing brand where every piece comes with a mantra.”
THE AWAKENING
A collection inspired by the moment you awaken to your inner power and begin becoming who you are meant to be.
THE REMEMBERING
A collection inspired by the journey back to yourself: Intuitive. Sensitive. Wild. Delicate. Present..
WOMEN WHO CHOOSE BETTER
Coming Soon
A STORY OF WOMEN
From my grandmother's sewing room to Better The Label: a dream shaped by the women who came before me.
Words from Better Women
“I just received my “I attract what I am” top and I couldn’t be happier. The quality and attention to detail are wonderful, but most importantly, it makes me feel beautiful and confident. And the fact that the brand has such strong values is truly the icing on top of the cake. I’m a big fan 🫶”
— Joana Pereira, Portugal
“Thank you, @better.thelabel, for the wonderful creations. The quality of the fabrics, the design, and the whole philosophy around a purer, more sustainable, and empowering lifestyle are true hallmarks of your brand. I can’t wait for the upcoming launches. Oh, and I must highlight the amazing scent of the pieces I received — they smell so good… perfectly in line with your paradigm: pure, natural, clean, and energizing! I loved it!”
— Ana Paula Barbosa, Portugal
“The fit was perfect, and I was very surprised by the quality of the fabric and the stitching. I ordered the white dress; the fabric is coarse and sturdy, and you can tell it’s very high quality. In addition, it’s not at all transparent because it has cups in the chest area and a lining. The dress is comfortable and fits the body beautifully!”
— Aurelie Rascao, Portugal
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